TrueTimber® to Return as Information Desk Sponsor and Showcase Strategic Partners at 2024 Shot Show®

INMAN, S.C. – January 19, 2024 – TrueTimber, the world’s best-selling camo brand, will return as the official Information Desk Sponsor during the 2024 SHOT Show in Las Vegas, January 23-26. TrueTimber will also have a widespread footprint throughout the event, showcasing a variety  of partnerships and camo patterns. 

“We are gearing up for another big year in 2024 and SHOT Show is the best way to kick it off,” said TrueTimber CEO Rusty Sellars. “This year will be full of new and exciting products and partnerships with many of them on exhibit throughout the event. We look forward to seeing everyone at the show and encourage attendees to stop by.”

SHOT Show attendees will see TrueTimber branding, patterns and logos on each Information Desk on the show floor and worn by SHOT Show information staff. Additionally, TrueTimber is showcasing apparel and strategic partnerships at the following locations:

Venetian Expo Lobby Level 1 (VL110)

Honda and TrueTimber will have the all-new 2024 Honda Pioneer 1000-5 SXS featuring TrueTimber’s new Atera camo pattern. The entire line of 2024 Pioneer 1000 line is offered in TrueTimber Atera camo, including a three, five and six seat options. Additionally, the display area will showcase TrueTimber and Honda co-branded apparel. 

Venetian Expo Lobby Level 2 (VL275)

Kawasaki and TrueTimber are set to unveil an all-new offroad vehicle at this location. The new unit will be uncovered Wednesday morning, 1/24 at 8:20 a.m. PST. The new unit features a TrueTimber camo pattern, and the display area will also showcase TrueTimber and Kawasaki co-branded apparel. 

Caesars Forum (CF1601)

This TrueTimber display area will showcase four mannequins each wearing an assortment of TrueTimber gear. TrueTimber’s Strata, Prairie, and XRC camo patterns will be showcased, along with TrueTimber lifestyle and fishing apparel. These patterns will be displayed using various accessories and will be accompanied by products from various other partner brands.

Caesars Forum (CF72417)

LWRCI’s booth will display a Kawasaki Teryx4 S Camo SXS featuring TrueTimber’s Strata camo. Additionally, LWRCI has built multiple custom rifles in TrueTimber camo to be mounted to the Kawasaki SXS. 

Caesars Forum (CF75427)

SNO Trailer will be exhibiting their Remington R20 trailer featuring TrueTimber Prairie camo. The trailer will be attached to a Tracker Off Road Prairie Waterfowl Edition SXS, also featuring TrueTimber’s Prairie camo. 

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit