INMAN, S.C. – August 26, 2026 – TrueTimber, the world’s best-selling camo, is proud to partner with HEYDUDE to bring Shadowbark camo to the popular Wally Funk shoe. The new collaboration pairs the comfort and casual style HEYDUDE is known for with TrueTimber’s iconic camo design, bringing one of the brand’s newest and fastest-growing patterns to an all-new category.
“We’re thrilled to work with HEYDUDE and bring Shadowbark camo to a shoe that so many people already know and love,” said TrueTimber CEO Rusty Sellars. “Deer season is right around the corner, and I think these are going to be a great fit around camp whether you’re heading into town, hanging around the fire or just looking for something comfortable to slip on after a long day in the woods.”
The Wally Funk in TrueTimber Shadowbark features the versatile, realistic camo pattern alongside HEYDUDE’s signature easygoing, lightweight style. The classic Wally silhouette is designed for everyday wear, utilizing a durable canvas upper with authentic Shadowbark camo accents at the heels and lace tassels for an added outdoor edge. The cushioned ankle collar and removable foam insole provide added comfort, with elastic laces and an easy-on system for convenience.
With this collaboration, TrueTimber continues to expand its reach beyond traditional outdoor applications, bringing its innovative camouflage patterns to new consumers and categories. The partnership further demonstrates the versatility of TrueTimber patterns and the demand for authentic outdoor designs across a wide range of products. TrueTimber Shadowbark, in addition to TrueTimber Strata, is now available on the Wally Funk at HEYDUDE.com and Bass Pro Shops.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
Media Contact
Anne Stuart Cox | TrueTimber
annestuart@murrayroadagency.com
About TrueTimber
Founded in 2005 and headquartered in Inman, South Carolina, TrueTimber has become a leader in developing hyper-realistic, performance-driven camouflage patterns and the apparel and accessories built around them. Each TrueTimber pattern is created through extensive field research, advanced imaging, and rigorous testing to ensure it blends naturally into the environments hunters and outdoorsmen encounter most. That same commitment to innovation carries through to the brand’s full line of apparel and gear, which is designed for durability, comfort and reliable performance in the field. TrueTimber products are available at retailers across the United States and Canada, contributing to its position as The World’s Best-Selling Camo. For more information, visit TrueTimber.com.
