TrueTimber Takes it to the Dirt with Team Honda HRC Sponsorship

INMAN, S.C. – January 5, 2023 – TrueTimber, the world’s best-selling camo brand, has entered the world of two-wheel racing with the recent sponsorship of Team Honda HRC. TrueTimber will be the official race team apparel manufacturer of Team Honda HRC leading into the 2024 AMA Supercross, AMA Pro Motocross and SuperMotocross seasons. This announcement stems from a growing partnership between American Honda Power Sports and Products and TrueTimber to include both on- and off-road vehicles as well as co-branded apparel, all featuring TrueTimber camo. 

“This is great news, and we are so excited to expand our partnership with Honda and get involved in the Team Honda HRC portion of their powersports brand,” said TrueTimber CEO Rusty Sellars. “Fans have seen TrueTimber camo on Honda side-by-sides, motorcycles and apparel in the past, but can now find it on the track as well, which is really exciting. We wish the best of luck to Team Honda HRC this season and look forward to seeing this partnership showcased on the racetracks and on the podium.”

Team Honda HRC enters 2024 with the momentum of an historically successful 2023 season that saw them win a record six AMA titles, and they’re fielding a powerful lineup, with Jett Lawrence and Hunter Lawrence in the premier 450 class, and Jo Shimoda and Chance Hymas in the 250 division.

TrueTimber team members will be attending Round 1 of the AMA Supercross Championship at Angels Stadium in Anaheim, California, on January 6, 2024, where the Team Honda HRC CRF450RWE and CRF250R race bikes will debut TrueTimber branding. Team Honda HRC’s dirt bikes and apparel will continue to display the TrueTimber branding throughout the 2024 season.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit