TrueTimber® Returns as Official Camo Sponsor of SHOT Show Industry Day at the Range

INMAN, S.C. – January 18, 2023 – TrueTimber, the world’s best-selling camo brand, is returning as the Official Camo Sponsor of the 2024 SHOT Show® Industry Day at the Range™. The event will be open from 8:30 a.m. PST  through 4:30 p.m. PST on January 22, 2024, at the Boulder Rifle & Pistol Club in Boulder City, NV. 

“Having the opportunity to return as the official camo sponsor for Industry Day at the Range is something that we have been looking forward to,” said TrueTimber CEO Rusty Sellars. “Year in and year out Industry Day is an amazing opportunity for leading brands to give an early look at what they’ll be debuting throughout the year, and we love getting to show off our products to everyone in attendance.”

TrueTimber will be on-site giving attendees the opportunity to touch, feel and get a first-hand look at featured apparel and gear. Attendees will also have the chance to view a wide variety of firearms, off-road vehicles and accessories offered in TrueTimber camo from attending partners.

Additionally, the all-new Hisun Motors Remington Pursuit 750™ UTV in collaboration with Remington Ammunition and TrueTimber will be on-site at Industry Day at the Range. The UTV will be attached to a matching SNO Trailers R-20, also featuring TrueTimber’s Prairie camo pattern.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit