TrueTimber® Returns as Official Camo Sponsor for 2023 SHOT Show Industry Day at the Range™

INMAN, S.C. – January 10, 2023 – TrueTimber will be returning as the Official Camo Sponsor for the 2023 SHOT Show Industry Day at the Range. Additionally, registered media, buyers and trade professionals are invited to visit TrueTimber (booth NS-18) to view an extensive selection of new apparel and gear. Industry Day staff will also be seen wearing TrueTimber Strata apparel throughout the event. Industry Day will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 16, 2023, from 8:30 a.m. to 4:30 p.m.

“We are so excited to come back for another year as the official camo sponsor for Industry Day at the Range,” said TrueTimber CEO Rusty Sellars. “Industry Day is such an impactful event for the industry, bringing together top brands to showcase everything new and exciting for the year. We love having the opportunity to get our products in front of attendees, see it in action on the staff and see all our partners representing our camo too.”

TrueTimber will be on-site giving attendees the opportunity to touch, feel and get a first-hand look at featured apparel and gear. Attendees will also have the chance to view a wide variety of firearms, off-road vehicles and accessories offered in TrueTimber camo from attending partners including Henry Repeating Arms®, Nukem Hunting®, Rambo Bikes®, Savage Arms®, Segway® and Winchester®.

Additionally, Jack Link’s® Sasquatch will be on-site at the TrueTimber booth throughout the event to support an exciting new announcement between the two brands later at SHOT Show.

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit