TrueTimber® Partners with Drury University Bass Fishing Team as Official Camo Sponsor

INMAN, S.C. – September 2, 2022 – TrueTimber, the world’s best-selling camo brand, has been announced as the official camo sponsor for the Drury University Bass Fishing team. Team jerseys, apparel and boats will feature TrueTimber logos, and the popular Viper Urban camo pattern as the roster of anglers sets out to compete in over 25 events against more than 300 programs nationally in the 2022-2023 season.

“This is an awesome opportunity to get involved and support a lot of young anglers with a ton of raw talent and hunger to win,” said TrueTimber CEO Rusty Sellars. “Rick is one of those guys that walks the walk and talks the talk in the fishing world. He’s built a really impressive program at Drury University, and we can’t wait to see the whole team wearing TrueTimber camo.”

The Drury Bass Fishing team finished third in the 2021-2022 ACA National Championship, ending the season sixth overall nationally in the Bass Pro Shops School of the Year standings. Head coach Rick Emmitt has guided the program since its inception in 2015 and has led the Panthers to a top-10 national finish for three straight seasons. Emmitt is one of the country’s preeminent experts on bass fishing with more than 35 years of experience in the fishing industry.

“We are very excited to partner with TrueTimber for the upcoming season,” said Emmitt. Their support of the fishing industry and our program allows these young anglers to pursue their dreams of fishing at the next level. TrueTimber is the premier camo brand, and the design looks awesome on our new team jerseys. Our goal is to grow the partnership to benefit both parties now and long into the future.”

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit