TrueTimber Partners with Alpine Lager on Special-Edition Summer Fishing Can Featuring Riptide Camo

INMAN, S.C. – April 26, 2024 – TrueTimber has partnered with Moosehead Breweries to release a limited-edition can with its Alpine Lager brand featuring TrueTimber’s Riptide camouflage pattern. This collaboration comes with the start of fishing season, providing anglers with the perfect refreshment to enjoy following their outdoor adventures. These specialty cans will be available exclusively in Canada for a limited time where Alpine 24 can packs are sold.

“We are very excited to be partnering with Alpine Lager for their special-edition fishing can,” said TrueTimber CEO Rusty Sellars. “It is always great to partner with a storied brand in a different industry that actively promotes getting outside and appreciating nature. We can’t wait to see TrueTimber and Alpine fans alike celebrating the season with our co-branded fishing merchandise and specialty cans featuring our Riptide camo.”

Riptide by TrueTimber is a fishing camouflage featuring a select mixture of shapes and colors to blend seamlessly into blue skies or water backdrops on the brightest days. Following the release of the limited edition can, Alpine Lager will be offering consumers a chance to win limited-edition co-branded merchandise through a variety of giveaways across participating retail locations and through their social media platforms. Limited-edition merchandise will also be available for purchase on the company’s e-store, while supplies last.

For more information on Alpine Lager, visit their page on the Moosehead Brewing website or  @alpinelagerofficial Instagram and @alpinelager on Facebook.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About Moosehead Breweries

Moosehead Breweries Ltd. has been led by the Oland family since 1867, making it the last major brewery in Canada still owned by Canadians. Moosehead’s 156 year history is as rich as the flavour of its beer. Moosehead beer is sold throughout Canada, the United States and in 17 other countries across the world. For more information about Moosehead Breweries visit