TrueTimber® Named Official Camo Sponsor of Shoot Straight TV

INMAN, S.C. – February 15, 2023 – TrueTimber is excited to announce a partnership with Shoot Straight TV as the official camo sponsor for the award-winning television show. Hosted by Chad and Marsha Schearer, Shoot Straight TV follows the Schearer family to destinations around the world on various hunting adventures.

“Chad and Marsha have created such a popular and impactful show with Shoot Straight TV, and we are thrilled to have the opportunity to support as the official camo sponsor,” said TrueTimber CEO Rusty Sellars. “We share many of the same family values as the Schearer’s here at TrueTimber as well as the overall family-oriented approach to hunting and the outdoors so this partnership made sense on many different levels. We look forward to seeing Chad, Marsha and the entire family put our gear and camo patterns to work in the field.”

The Schearer family will be seen putting various TrueTimber apparel and camo patterns to use across a variety of locations. Shoot Straight airs on the Pursuit Channel and digitally on many platforms including Pursuit UP, Roku, Pluto, Android TV, Apple TV, Fire TV and more.

“We are really excited about this partnership and for the opportunity to work with TrueTimber,” said Shoot Straight TV Host Chad Schearer. “The TrueTimber patterns are extremely versatile and blend into any hunting environment they encounter.”

Chad Schearer is a World Champion Elk Caller and two-time Eastern US Elk Calling Champion. He is also a Licensed Montana Professional Outfitter and Guide. Outside of his passion for hunting, he is a freelance writer, his articles and photographs have been featured in several magazines including Outdoor Life, American Hunter, American Rifleman, Field and Stream, and more. Chad is the Director of Advertising/Media Relations for CVA, Bergara, PowerBelt Bullets, DuraSight Rings and Bases, and Quake Industries. Sponsored by many of the hunting industries leading manufacturers Chad has conducted over 1000 hunting and fishing seminars across the United States and has hunted and fished extensively around the world. He is also the past Editor of Blackpowder Guns and Hunting Magazine. Chad has a passion for conservation and is the Chairman of the Board of Directors for the Mule Deer Foundation.

Originally from Tennessee, Marsha Schearer is a lifetime hunter and has always had a passion for sharing her love of the outdoors. Marsha is known for her ability as a camp cook and in the kitchen hosting Shoot Straight’s Recipes From The Field. She has been a licensed Montana Guide for over 24 years and has spent over 500 nights in a tent. Marsha was the first lady to be put on the CVA pro staff and has hunted and fished around the world.

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit