TrueTimber Expands Partnership with HISUN Motors on Two All-New UTVs

INMAN, S.C. – June 25, 2024 – TrueTimber, the world’s best-selling camo brand, expands partnership with HISUN Motors USA with the introduction of two all-new UTVs to be sold exclusively at Lowe’s. The new AXIS X550 and XS750, available in TrueTimber Arid camo, are rugged and durable, built to withstand the everyday rigors from the farm to the hunt, and everywhere in between.

“TrueTimber is excited to see our partnership with HISUN Motors continue to flourish with the launch of these two new UTVs,” said TrueTimber CEO Rusty Sellars. “HISUN continues to create top-tier offroad utility vehicles built for serious outdoorsmen and women.”

The AXIS X550 UTV features a single overhead camshaft (SOHC) engine, while the XS750 boasts a dual overhead camshaft (DOHC) engine. Both models have a 4-wheel drive system, adjustable nitrogen-assisted shocks and front and rear suspension. The UTVs will come standard with a 3,500 lb. rope winch and 1,500 lbs. of towing capacity, ensuring that there is no job too big.

In addition to a body that can handle any terrain, the UTVs are equipped with plenty of features to guarantee safety and satisfaction for riders. The XS750 includes push start and electric power steering, while both models come standard with front and rear cameras and LED headlights and taillights. Both models also feature dual 10-inch color touch screens compatible with Bluetooth, Apple CarPlay, FM/AM radio and connected integrated door speakers.

The HISUN Motors new Axis X550 will retail for $9,999, and the Axis XS750 for $11,999.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit