TrueTimber® Driver Noah Gragson Named 2022 NASCAR Xfinity Series Most Popular Driver

INMAN, S.C. – December 14, 2022 – TrueTimber is proud to congratulate Noah Gragson, driver of the JR Motorsports Bass Pro Shops, TrueTimber, Black Rifle Coffee Company No. 9 car, for being named the 2022 NASCAR Xfinity Series Most Popular Driver.

Gragson, who will compete full-time in the NASCAR Cup Series in 2023, had a historic year landing eight wins. A record-tying run of four consecutive wins in the month of September paired with 1,010 laps led and a series-high 21 top-five finishes kept him at the top of the leaderboard throughout the season.

“This has been such an awesome partnership with Noah and the JR Motorsports team along with our friends at Bass Pro Shops and Black Rifle Coffee,” said TrueTimber CEO Rusty Sellars. “I can’t congratulate Noah enough on yet another accomplishment in his young career. Noah brings so much energy to every race and has an incredible ability to get the fans engaged. What an exciting end to this season and we look forward to what the future holds for Noah.”

Gragson’s JR Motorsports No. 9 Chevrolet has carried the Bass Pro Shops, TrueTimber, Black Rifle Coffee Company trio of sponsors since a debut season-opening win at Daytona International Speedway in 2020. His career continues to build momentum with a fifth-place finish in the 2020 NXS standings, third in 2021 and second in 2022 after competing for the championship in the season finale at Phoenix Raceway.

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit