TrueTimber® Camo to Serve as Primary Sponsor on Jack Wood’s No. 51 NASCAR Craftsman Truck Series Ride at Talladega

INMAN, S.C. – September 29, 2023 – TrueTimber is proud to announce a partnership with Kyle Busch Motorsports (KBM) naming TrueTimber as the primary sponsor on Jack Wood’s No. 51 Silverado for Saturday’s NASCAR Craftsman Truck Series race at Talladega Superspeedway. Wood’s Chevrolet will also carry associate sponsorship from Bass Pro Shops, North America’s premier outdoor and conservation company, and Zariz, a fast-growing intermodal drayage company specializing in transporting containers form the ports, for the event. 

“We are really excited to partner with KBM and Jack for this race,” said TrueTimber CEO Rusty Sellars. “Talladega is such an iconic track, and it will be awesome to see the number 51 truck sporting TrueTimber camo. We had Jack over to the warehouse last week and it was great to meet and spend some time with him to show him all about what we do here at TrueTimber. We wish him and the entire KBM team the best of luck this weekend.”

Saturday will mark Wood’s 11th Truck Series start of his debut season with KBM. The California native has qualified inside the top 10 in half of his starts in 2023 and has produced two top-10 finishes, include a career-best ninth place result at Texas Motor Speedway in April. In addition to his part-time schedule for KBM, he has produced two top-five, and six top-10 finishes across eight ARCA Menards Series starts for Rev Racing this season, including a sixth-place finish at Talladega in April. 

“It’s exciting to have TrueTimber on the truck as well as our associate sponsors Bass Pro Shops and Zariz Transport,” said Wood. “It’s great having everyone come together to help us get out to the track. This is probably one of my favorite paint schemes I’ve ever had on a race car—it turned out pretty sweet. Thankful to Rusty and all the people at TrueTimber that helped back this. I had the opportunity to go down to their plant near Spartanburg, South Carolina and had the opportunity to meet a lot of the people and check out what they do there. It will be fun to have them at the racetrack, especially at a cool place like Talladega.” 

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages. 

About TrueTimber 

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit

About Kyle Busch Motorsports 

Since debuting in 2010, Kyle Busch Motorsports (KBM) has quickly established itself as one of the most successful teams in all of NASCAR. Owned by two-time Cup Series champion Kyle Busch and fueled by his passion for winning, the organization holds the Craftsman Truck Series records for most career wins (100) and most wins in a single season (14 in 2014). In addition to collecting a series-record seven Owner’s Championships, the organization has produced two championship-winning drivers: Erik Jones (2015) and Christopher Bell (2017). KBM prepares a fleet of race-winning vehicles out of its state-of-the art 77,000-square-foot facility in Mooresville, N.C. Fans can stay up-to-date with all the latest KBM news online at, by liking the team on Facebook (KBMteam) and by following the team on Instagram (KBMteam), and X (@KBMteam).