TrueTimber® Camo Now Available at ALL NEW Rugged Earth Outfitters® Locations

INMAN, S.C. – April 4, 2022 – TrueTimber has announced that several high-performance apparel items are now available at six all new Rugged Earth Outfitters locations. An addition to the Bealls Retail Group family, Rugged Earth Outfitters is an exciting new retail option for hunters, fishermen and women and outdoor enthusiasts alike. The six new locations are spread across Florida, Indiana, Ohio, Oklahoma, Tennessee and Texas and will each host grand opening events beginning April 2, 2022.

“This is a really exciting announcement, and we know TrueTimber apparel is the perfect fit for Rugged Earth Outfitters,” said TrueTimber CEO Rusty Sellars. “Customers are looking for top quality gear for any adventure—whether shopping for a hunt, fishing trip, or lifestyle apparel, customers can now find it at Rugged Earth Outfitters.”

Rugged Earth Outfitters will be giving away gifts to guests who spend over $25 at any of the grand opening events. Some of the prize offerings include TrueTimber hats and camouflage masks, prizes may vary by location. One gift per guest, per purchase, per day, while supplies last. The grand opening events will take place April 2-3, 2022, and then again, the following weekend, April 9-10, 2022.

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About Bealls Family of Stores

Headquartered in Bradenton, Florida since 1915, the family-owned corporation now operates more than 630 retail stores in 22 states under the names Bealls, Bealls Outlet, Burkes Outlet, Home Centric, Rugged Earth Outfitters and online at, and The privately held company has been owned and operated by the founding family for over 100 years. To learn more about Bealls Family of Stores, please visit

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit