TrueTimber Camo Featured on New Kawasaki Brute Force® ATV

INMAN, S.C. – February 8, 2024 – TrueTimber, the world’s best-selling camo brand, is proud to announce a new product collaboration with Kawasaki Motors Corp., U.S.A. The 2024 Brute Force® 750 EPS LE is now available in TrueTimber Strata camo at dealers nationwide. This announcement comes as a partnership expansion between the two brands, which has grown to feature multiple off-road vehicles and a co-branded apparel line.

“Our partnership with Kawasaki has resulted in some amazing projects so far and is something that we are very proud of,” said TrueTimber CEO Rusty Sellars. “This new ATV is a great addition to their product lineup, and we are thrilled to see more Strata camo on Kawasaki models.”

The heavy-duty UTV has over half a ton of towing capacity, an automatic transmission and a 9.3-to-1 compression ratio. It is powered by a 4-stroke, V-twin, SOHC, liquid-cooled engine with selectable 2WD/4WD. The Brute Force 750 features all new styling and bodywork, new full color instrumentation, all-LED lighting and fuel tank can hold up to five gallons.

“Our customers and dealers are excited for the new updates to the trusted Brute Force 750 and launching in TrueTimber Strata provides our customers with fresh new look,” said Ken Essex, Sr. Manager, Public Relations at Kawasaki. “TrueTimber helped us reveal the new Brute Force 750 at one of the industry’s largest outdoor trade shows and we look forward to more activations with our models available in Strata camo.”

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About Kawasaki
Kawasaki Motors Corp., U.S.A. markets and distributes Kawasaki motorcycles, ATVs, side x sides, and JET SKI® watercraft through a network of approximately 1,100 independent retailers, with close to an additional 7,700 retailers specializing in general purpose engines. Kawasaki and its affiliates employ nearly 3,100 people in the United States, with approximately 260 of them located at Kawasaki’s Foothill Ranch, California headquarters.

Kawasaki’s tagline, “Let the Good Times Roll.®”, is recognized worldwide. The Kawasaki brand is synonymous with powerful, stylish and category-leading vehicles. Information about Kawasaki’s complete line of powersports products and Kawasaki affiliates can be found on the Internet at

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit