TrueTimber® Camo Announces Partnership with Athens Archery

INMAN, S.C. – December 7, 2023 – TrueTimber, the world’s best-selling camo brand, is proud to announce a partnership with industry leader, Athens Archery. The announcement was preceded with the introduction of a new lineup of bows from Athens Archery, the Axxis Series, all to be offered in TrueTimber Strata camo for 2024. The Axxis 31, Axxis 33 and Axxis 35 are now available at dealers nationwide. 

“We are thrilled to announce this partnership with Athens Archery and to have the opportunity to showcase our Strata camo on the new Axxis lineup,” said TrueTimber CEO Rusty Sellars. “The archery industry has broken so many boundaries with technological advancements and these bows absolutely hold the line. Hunters can have absolute confidence in these bows and know our Strata camo will give them an edge in the woods.”

The 2024 Axxis Series bows feature the brand new Accu-TuneTM Cam Technology along with several significant improvements over previous years. The Axxis series have been redesigned from the ground up and features a redesigned riser which is 17% stiffer along with the Lo Pro rubberized grip, Integrate rest mounting system, picatinny rail sight mount and lower stabilizer hole as popular features.  The new family of bows features a brand-new Limb-Lok 2.0 pocket system which goes to the next level of ensuring limb position with relation to the critical riser interface while reducing weight.  The Axxis bows also feature the incredibly popular RT-X cam and rotating module system, TCS (Tunable Cable System) roller guard, 1” wide split limbs and a past parallel limb design. The low-profile X-Out limb dampeners by Mountain View Products ensure the Axxis series are quiet and virtually shock free. With 31”, 33” and 35” axle to axle, the entire series provides something from hunters to 3D archers alike with a combination of tuneability, stability and overall performance. The Axxis series boasts speeds up to 335fps and offers draw lengths from 25”-32”. 

“We are incredibly excited to be leading the industry in new technology and innovation, and even more excited to have TrueTimber camo offered on the new lineup,” said Jim and Tracie Klossner, owners of Athens Archery. “This has been an incredible team effort spanning many months of R&D to produce bows with breakout features and functionality that allow for simple tuning and adjustment. These features help our dealer family quickly set up and tune customer’s bows.”

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages. 

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit

About Athens Archery

Founded in 2009, Athens Archery is part of the Athens Outdoors LLC family.  Athens Archery has always focused on producing the highest quality compound bow line with superior customer service.  Athens bows offer something for every archer, no matter if they’re in the tree stand, mountains, 3D range or pounding X’s.  The bows are known for their smooth draw, adjustability, stability and consistency.  All Athens bows are assembled in the USA and backed by a lifetime transferable warranty, ensuring confidence in purchasing.