TrueTimber® Awards Grand Prize Winner of Embrace The Pursuit Sweepstakes with Honda® and Jack Link’s®

INMAN, S.C. – March 22, 2024 – TrueTimber, the world’s best-selling camo brand, recently announced Nichole Straub as the 2024 Embrace the Pursuit Sweepstakes grand prize winner. The sweepstakes included a variety of prizes from partners Honda Powersports U.S. and Jack Link’s, including an all-new Honda Pioneer 1000-5 side-by-side featuring TrueTimber’s new Atera camo pattern. Representatives from each participating brand joined Straub on-site at Just For Fun Honda, a Middlefield, Ohio Honda Powerhouse dealer, to hand over the keys and name her the official winner.

“It was great to team up with our close partners at Honda and Jack Link’s to offer such a unique and exciting grand prize,” said TrueTimber CEO Rusty Sellars. “All three brands involved share an extreme passion for the outdoors and we are continuously trying to find fun and exciting ways to get our fans more involved and give them more opportunity to get outside. Congratulations to Nichole and we also can’t say thank you enough to the teams involved in pulling this together.”

Along with the 2024 Honda Pioneer SxS, Straub also received a $500 TrueTimber gift card and a Jack Link’s Ultimate Prize Pack including jerky, gear and apparel as part of the grand prize. Additionally, the sweepstakes awarded one hundred daily prize packs which each included a TrueTimber 20L Dry Gear Backpack and a Jack Link’s Meat Snacks 16oz Beef Jerky Bag. 

The Embrace the Pursuit Sweepstakes was launched in support of TrueTimber’s new Tekari™ apparel line, featuring two all-new camo patterns, Atera and XRC, available at Walmart. Straub is one of the first to receive a Honda Pioneer 1000-5 featuring the new Atera camo pattern.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit

About American Honda

American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and side-by-sides in the United States. American Honda’s Power Sports & Products Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to

About Jack Link’s

Jack Link’s is the #1 Meat Snack brand in the U.S. Headquartered in Minong, Wisconsin. Jack Link’s is a family-owned and operated company that represents a heritage of quality, safety and innovation. The company is made up of passionate team members who share an uncompromising commitment to delivering awesome products. Sold in more than 40 countries, the Jack Link’s delivers a portfolio of brands that includes Jack Link’s®, Lorissa’s Kitchen®, Wild River®, Golden Island®, Country Fresh Meats®, BiFi®, and Peperami®.