TrueTimber® Announces Partnership with Ruff Tuff® Custom Seat Covers

INMAN, S.C. – November 2, 2022 – TrueTimber has announced a partnership with Ruff Tuff Products, LLC, maker of America’s Finest Custom Seat Covers™. TrueTimber fans can now find Ruff Tuff seat covers in the popular Viper Urban and Viper Western camo patterns. Ruff Tuff will be on site at the 2022 SEMA Show in Las Vegas, NV showcasing the all-new camo offerings (booth #54077) November 1-4.

“We are really excited to announce this partnership with Ruff Tuff, and we know our fans are excited as well,” said TrueTimber CEO Rusty Sellars. “As hunters and outdoorsmen, we know the abuse our vehicles face during all types of adventures. Having a set of custom seat covers that look great, fit great and can take a beating can make a huge difference in the field and over the lifetime of your vehicle.”

Ruff Tuff sets the industry standard for custom seat covers for cars, trucks, SUV’s and UTV’s, offering the best fit in the automotive industry. Ruff Tuff is known for superior workmanship and world-class customer service. All Ruff Tuff custom fit seat covers are designed and sewn in the USA at the Ruff Tuff factory in West Valley City, Utah. Ruff Tuff products are built to bring style and performance while delivering ultimate functionality.

Customers can choose from a variety of materials and combinations to create a truly custom look. Ruff Tuff also offers a wide variety of accessories including headrest and armrest covers, front and rear pockets, removable pistol pockets, hard console lid covers and diamond quilting. The popular Special OPS™ package is a favorite of outdoor enthusiasts offering various organizational options, including long gun storage.

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit