TrueTimber® Announces Expanded Presence for 2023 SHOT Show®

INMAN, S.C. – January 11, 2023 – TrueTimber will return as the SHOT Show 2023 Official Information Desk sponsor and has an expanded footprint for the show this year with multiple display areas showcasing a variety of apparel and strategic partnerships.

“2023 is going to be an exciting year for the TrueTimber brand and we are so excited to kick it off at SHOT Show,” said TrueTimber CEO Rusty Sellars. “We have a lot of new, exciting initiatives taking place and our team has done a great job of exhibiting our new products and partnerships with our presence at the show this year. We look forward to seeing everyone at the show and encourage attendees to stop by.”

SHOT Show attendees will see TrueTimber branding, patterns and logos on each Information Desk on the show floor and worn by SHOT Show information staff. Additionally, TrueTimber is showcasing new apparel and partnerships at the following locations:

Venetian Expo Lobby Level 1 (VL132)

First look at the all-new, co-branded lifestyle apparel lineup from TrueTimber and Jack Link’s with special appearances and photo opportunities with Sasquatch.

Venetian Expo Lobby Level 1 (VL110)

All new officially licensed apparel from TrueTimber for Honda, John Deere, Toyota, Ranger RedHead, SHE and Cabela’s Instinct.

Venetian Expo Lobby Level 2 (VL275)

All new officially licensed TrueTimber apparel for Federal, Remington, BLACKHAWK, Hevi-Shot, Ruger, Marlin, Black Rifle Coffee Company and Jack Link’s.

Caesars Forum (CF113)

SNO Trailers Recon trailer with CFMOTO CFORCE 1000 OVERLAND ATV, each featuring TrueTimber Midnight camo.

SHOT Show New Product Center

Six new TrueTimber hunting apparel offerings including the Pulse Adrenaline TrueSuede Down Jacket and Pant, the Pulse WindDance Lightweight Packable Down Jacket and Pant and the Meritor Parka and BanffFlats Bib.

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit