TrueTimber® and Jack Link’s® Protein Snacks Kick Off New Co-Branded Apparel Line at SHOT Show 2023

INMAN, S.C. – January 12, 2023 – TrueTimber has announced a partnership with Jack Link’s Protein Snacks to produce a full lineup of co-branded apparel available to consumers later this year. The all-new apparel line will debut at the TrueTimber and Jack Link’s SHOT Show display (VL132) as attendees enter the show. Attendees are encouraged to stop by the booth to view the new apparel, take photos with Sasquatch and be entered to win exciting prizes.

“We’ve had a great partnership with Jack Link’s for many years now and we are thrilled to see this new line of apparel come together,” said TrueTimber CEO Rusty Sellars. “We share so many values with the Jack Link’s organization and it’s exciting to put such powerful brands together on a project like this.”

TrueTimber has leveraged their impressive manufacturing capabilities to ensure Jack Link’s and TrueTimber fans can soon find co-branded apparel featuring TrueTimber’s trusted fabrics and proven construction. The Jack Link’s and TrueTimber co-branded apparel lineup features a variety of unique styles and designs encompassing both brands. Shirts, hoodies, hats and more will all be available for purchase at retailers across the country.

“It is exciting to partner with another family-owned organization with a strong entrepreneurial spirit that aims to help consumers “Feed Their Wild Side” with high quality & functional outdoor apparel as Jack Link’s does every day with world class protein snacks”. – Mike Bitzer, Jack Link’s Vice President of Business Development.

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit

About Link Snacks, Inc. (“Jack Link’s”)

Link Snacks is the #1 Meat Snack brand in the U.S. Headquartered in Minong, Wisconsin, Link Snacks is a family-owned and operated company that represents a heritage of quality, safety and innovation. The company is made up of passionate team members who share an uncompromising commitment to delivering awesome products. Sold in more than 40 countries, the Link Snacks’ family of companies owns a portfolio of brands that includes Jack Link’s®, Lorissa’s Kitchen®, Wild River®, Golden Island®, MATADOR®, BiFi®, and Peperami®.