Team Honda HRC Celebrates Historic Win Following New Sponsorship Announcement with TrueTimber

INMAN, S.C. – January 17, 2023 – TrueTimber, the world’s best-selling camo brand, congratulates Team Honda HRC rider, Jett Lawrence, who placed first at AMA Supercross Round #1 in Anaheim. Lawrence became the first athlete to ever open their premier-class career on a win when he placed first in the 450SX Class Main Event less than a month after earning several Rider of the Year awards for his 2023 MX/SX season.

“Jett Lawrence opened the 2024 season and this partnership up with a bang. We know that Team Honda HRC has a lot of talent, and getting to be a part of such a historical moment was really exciting,” said TrueTimber CEO Rusty Sellars. “We are very excited to watch Jett and the rest of Team Honda HRC continue to do great things throughout the 2024 Supercross and Motocross seasons.”

Jett Lawrence’s win comes as a significant win for Team Honda HRC, TrueTimber and himself. Team Honda HRC was able to secure a win to open the 2024 season, while TrueTimber received its first win ever as the Team Honda HRC sponsor. Team Honda HRC enters 2024 with the momentum of an historically successful 2023 season that saw them win a record six AMA titles.

Visit to learn more about Team Honda HRC and follow along with their season.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit