Noah Gragson Returns to Daytona with The World’s Best Selling Camo On Board

INMAN, S.C. – February 16, 2024 – TrueTimber, the world’s best-selling camo brand, has announced it will sponsor Noah Gragson’s No. 10 car for Stewart-Haas Racing (SHR) in the 66th annual Daytona 500. TrueTimber joins Black Rifle Coffee, Ranger Boats and Winchester as Gragson’s sponsors in his first season with Stewart-Haas.

The car’s paint scheme, familiar to some, features TrueTimber camo throughout and follows a similar theme to Gragson’s NASCAR Xfinity Series car which carried the TrueTimber, Black Rifle Coffee and Bass Pro Shops trio of sponsors for three seasons. This will be Gragson’s third time competing in the Daytona 500, and his fourth NASCAR Cup Series start at the track in Daytona Beach.

“It’s exciting to return to the track with Noah at the highest level,” said TrueTimber CEO Rusty Sellars. “Noah has always had the ability to run up front and make it to victory lane. We wish him the best of luck, and with the world’s best-selling camo on board, the other drivers might not even see him coming.”

Gragson’s race week began on Wednesday, February 14 during the single-lap qualifying round to determine pole position for the Daytona 500. The Bluegreen Vacations Duel, an event featuring twin 150-mile races that both serve as qualifying races for the 500, took place on February 15. The Great American Race will be on Sunday, February 18, and can be viewed on FOX or listened to on Motor Racing Network and Sirius XM NASCAR Radio.

To learn more about Noah Gragson and Stewart-Haas’s Team 10, visit

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit