From the Field to the Boat, New TrueTimber® Coolers Deliver Convenience and Style

INMAN, S.C. – October 4, 2022 – TrueTimber has expanded its line of top-quality apparel and accessories to include a new 24-can soft cooler. Whether it is a trip into the field, to the beach, out on the boat or into town, this rugged new cooler delivers a variety of features making it a must have for outdoorsmen and women everywhere.

“I’m really excited to launch these new coolers and give TrueTimber fans more gear available in their favorite camo patterns,” said TrueTimber CEO Rusty Sellars. “These new coolers are perfect anywhere, offering all day insulation and versatile design for a wide variety of uses. Whether it’s a day out with the family or a backcountry hunt, these coolers are built to our highest standards and offer the usability consumers demand.”

The TTC 24 – Can Coolers are compact and lightweight enough to carry over the shoulder but offer enough room for extended trips. The welded zipper lid and waterproof exterior provides a tight seal keeping water and ice in, without the risk of leaks. Available in both Rift and Strata camo options, these coolers are always ready for the next adventure.

TTC 24-Can Cooler

– Lightweight, Waterproof Soft Cooler

– Welded Zipper Lid

– Detachable Shoulder Strap

– Available Strata and Rift Camo Patterns

– 24 Can Capacity

– Dimensions: 13.875” x 10” x 12.75”

– MSRP $119.99

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit