INMAN, S.C. – July 29, 2025 – TrueTimber, the world’s best-selling camo brand, is excited to announce that its all-new SHADOWBARK camo pattern will soon be available at Bass Pro Shops and Cabela’s, both in-store and online. Specifically designed for waterfowl hunters, SHADOWBARK is set to exceed expectations with its high-performance versatility and concealment.
First engineered for waterfowl hunters in the heart of the Central Flyway, SHADOWBARK was inspired by the dark shadows and rugged bark of mature oak trees. This pattern uses deep browns, shadowy grays and weathered blacks to blend seamlessly into flooded timber, riverbanks and backwater sloughs. Beyond the blind, SHADOWBARK’s natural dark tones and deep contrasts make it a versatile choice for big game hunts where timber and heavy cover demand maximum concealment.
“TrueTimber is proud of the hard work and innovation that went into our new SHADOWBARK camo pattern, and we’re excited to offer it to hunters through our trusted partners at Bass Pro Shops and Cabela’s,” said TrueTimber CEO Rusty Sellars. “As leaders in the outdoor industry, their support plays a key role in helping us deliver this pattern to hunters nationwide. We believe SHADOWBARK will be a game-changing pattern, offering concealment in a variety of regions.”
TrueTimber is excited to partner with Bass Pro Shops and Cabela’s to bring its purpose-built SHADOWBARK camo pattern to waterfowlers. The all-new pattern will have a prominent placement on the proven and trusted Northern Flight apparel and gear line sold in store and online at both retailers. Bass Pro Shops and Cabela’s will showcase SHADOWBARK at the Ducks Unlimited Expo 2025, taking place August 1-3 in Memphis, Tennessee. Attendees are encouraged to stop by the booth to see the new pattern and gear.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be the World’s Best-Selling Camo. For more information about TrueTimber, visit TrueTimber.com.
