INMAN, S.C. – January 30, 2026 – TrueTimber, the world’s best-selling camo brand, is excited to sponsor Noah Gragson and the Front Row Motorsports team in the Clash at Bowman Gray in NASCAR’s 2026 kickoff event. TrueTimber’s popular Strata camo pattern will be featured on Gragson’s No. 4 Ford Mustang Dark Horse for the 200-lap event. The race will take place on Sunday, February 1 at 8:00 p.m. EST in Winston-Salem, N.C.
In 2022, TrueTimber appeared in Victory Lane with Gragson eight times throughout the season before finishing second in the NASCAR O’Reilly Auto Parts Series points standings. The Clash marks TrueTimber’s second season of partnership with Front Row Motorsports, continuing its on-track presence while also outfitting FRM’s road crews in TrueTimber-branded attire throughout the season.
“We’re proud to be back alongside Noah Gragson and the entire Front Row Motorsports team as a returning partner, especially for a marquee event like the Clash at Bowman Gray,” said TrueTimber CEO Rusty Sellars. “Seeing our Strata camo featured on the No.4 Ford Mustang Dark Horse at such a historic venue is a great way to kick off the season. Having supported Noah in the past, we’re excited to once again back his hard-charging style and see the No.4 running at the front of the pack.”
Announced to join Front Row Motorsports on a multi-year agreement in July 2024, Bowman Gray will kick off Gragson’s third full season in the NASCAR Cup series. This season, Gragson is joined by a new crew chief, Grant Hutchens.
“I’m really excited to have TrueTimber back on the car for the Clash at Bowman Gray,” said Gragson. “It’s my favorite paint scheme, and I love kicking off the season in our backyard at such a historic venue. This year is a fresh start for us — putting last season behind us and focusing on what’s ahead.”
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
Media Contact: Will Ireland
TrueTimber
About TrueTimber
Founded in 2005 and headquartered in Inman, South Carolina, TrueTimber has become a leader in developing hyper-realistic, performance-driven camouflage patterns and the apparel and accessories built around them. Each TrueTimber pattern is created through extensive field research, advanced imaging, and rigorous testing to ensure it blends naturally into the environments hunters and outdoorsmen encounter most. That same commitment to innovation carries through to the brand’s full line of apparel and gear, which is designed for durability, comfort and reliable performance in the field. TrueTimber products are available at retailers across the United States and Canada, contributing to its position as The World’s Best-Selling Camo. For more information, visit TrueTimber.com.
