INMAN, S.C. – October 20, 2025 – TrueTimber, the world’s best-selling camo brand, is proud to announce that its collaboration with Thermos L.L.C. on the TrueTimber Strata camo collection is now available. Designed for outdoor enthusiasts, this collection features vacuum insulated mugs, tumblers, food jars and bottles that are built to keep drinks and meals ready for adventure. Each piece offers its own aspect of convenience while all promise durability from Thermos brand and concealment from TrueTimber’s flagship Strata camo pattern.
“TrueTimber is excited to partner with Thermos on this collection,” said TrueTimber CEO Rusty Sellars. “It’s always a great opportunity to work with a brand that shares a dedication to creating high-quality gear that’s designed to meet the demands of hardcore users. This partnership has allowed us to bring together our expertise to create something special, and we’re looking forward to getting this line into the hands of TrueTimber fans.”
“The launch of our TrueTimber™ Strata Camo Collection combines our trusted insulation technology with rugged camo patterns that blend seamlessly into outdoor lifestyles,” said Julie Henricks, executive vice president at Thermos L.L.C. “We are equally happy to partner with a quality brand who values performance just as much as we do.”
18oz Icon™ Mug with Slide Lock Lid – TrueTimber Strata Camo
The 18oz Icon™ Mug with Slide Lock Lid is designed to complement every lifestyle. Featuring a Griptec™ molded handle and slide lid that locks into place, this mug delivers added ease and versatility to any adventure.
24oz Icon™ Tumbler with Slide Lock Lid – TrueTimber Strata Camo
Designed to stand the test of time, the 24oz Tumbler combines durability with dependable performance. Utilizing a Griptec™ non-slip base and a slide lock drink lid, this tumbler remains secure wherever the day takes it.
40oz Icon™ Dual Temp Beverage Bottle – TrueTimber Strata Camo
With a large 40oz capacity, the Dual Temp Beverage Bottle allows outdoors enthusiasts to stay focused on the journey ahead without worrying about refills. The multi-flow lid offers the choice between reduced or rapid flow rates, while the Dual Temp™ drink lids and the Dura-shield™ covered spouts deliver reliability on the go.
40oz Icon™ Beverage Bottle – TrueTimber Strata Camo
The 40oz Icon™ Beverage Bottle is set to elevate adventures, featuring the Durause™ bottle or food jar and the Dura-Temp™ twist and pour stopper. The built in-jar makes it easy to pour, store and serve, bringing the comfort and convenience of the indoors to outdoor experiences.
24oz Icon™ Food Jar – TrueTimber Strata Camo
With a Dura-Guard™ pressure relief stopper, a GripTec™ non-slip base and a Stow-Away™ stainless-steel spoon, the 24oz Icon™ Food Jar provides all the necessities to fuel any adventure. Designed to keep food hot or cold, the food jar is the dependable choice no matter where the road takes it.
TrueTimber continues to stand out as the leading camo brand, providing hunters nationwide with top-quality apparel and gear. The Thermos® and TrueTimber Strata Camo Collection is now available at Thermos.com.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
Media Contact: Will Ireland
TrueTimber
About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be the World’s Best-Selling Camo. For more information about TrueTimber, visit TrueTimber.com.
About Thermos L.L.C.
For over 120 years, families have trusted Thermos® Brand to provide durable, high-performing food and beverage containers for every on-the-go need. No matter what the day may bring, depend on Thermos™ insulation technology to keep food and beverages hotter or colder for longer. Because when it comes to looking after the things that matter most, you shouldn’t have to settle for good enough. Learn more at Thermos.com. For the latest updates, product launches, and expert tips on hydration, connect with the Thermos Brand on Facebook at @Thermos, Instagram at @thermosbrand and TikTok at @ThermosBrand.
