INMAN, S.C. – September 4, 2025 – TrueTimber, the world’s best-selling camo brand, has once again partnered with Moosehead Breweries to release an all-new, limited-edition Alpine Lager can and case featuring TrueTimber’s Midnight camo pattern. This collaborative launch is now available for a limited time where Alpine 24 can packs are sold.
Following the release of the limited edition can, Alpine Lager will offer fans a chance to win limited-edition co-branded apparel featuring TrueTimber’s Midnight camo through multiple giveaways on their social media platforms.
“We’re excited to partner with Alpine Lager on a new limited-edition can and love the look of Midnight for this application,” said TrueTimber CEO Rusty Sellars. “At TrueTimber, we value time spent in the outdoors, and it’s always an exciting opportunity to work with a brand outside of the immediate industry that also shares that same passion. We always enjoy working with the Alpine Lager team and look forward to seeing this pattern brought to life in a new way.”
Rooted in a shared appreciation of the outdoors, Alpine Lager and TrueTimber have come together once again to engage with fans who embrace adventure. This collaboration brings together two brands that embody the outdoor lifestyle, with this limited-edition can representing how the wild is the ultimate backdrop.
TrueTimber Midnight is a multidimensional camo pattern that defines the cutting edge of camouflage technology by utilizing soft edges mixed with abstract shapes to diffuse outlines at any range. A mixture of black and dark gray color variations gives Midnight the ability to blend shapes against dark or shadowed backgrounds, thriving in low-light tactical or night operations.
For more information on Alpine Lager, visit their page on the Moosehead Brewing website or visit Alpine Lager’s Instagram or Facebook.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
About Moosehead Breweries
Moosehead Breweries Ltd. has been led by the Oland family since 1867, making it the last major brewery in Canada still owned by Canadians. Moosehead’s 157 year history is as rich as the flavour of its beer. Moosehead beer is sold throughout Canada, the United States and in 17 other countries across the world. For more information about Moosehead Breweries visit https://moosehead.ca.
About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be the World’s Best-Selling Camo. For more information about TrueTimber, visit TrueTimber.com.
