INMAN, S.C. – October 27, 2025 – TrueTimber®, the world’s best-selling camo brand, is pleased to announce that all-new Honda® co-branded apparel is now available for fall. This launch builds on the ongoing partnership between the two brands, extending the lineup with new items crafted for comfort and performance in cool weather. The fall apparel line features a variety of headwear, shirts and outerwear, each designed to deliver the durability and style that fans have come to expect from the collaboration.
“Our partnership with Honda and the Honda HRC Progressive team continues to open new and exciting opportunities,” said TrueTimber CEO Rusty Sellars. “We are proud to expand our co-branded line with innovative fall apparel that meets the demands of consumers from both brands. These pieces reflect our shared dedication to quality and performance, and we’re looking forward to seeing them in the field and on the track.”
The expanded line features warm options for outdoors and powersports fans alike. Select lifestyle apparel items featuring TrueTimber’s Atera camo pattern, which can be found on Honda ATVs and side-by-sides, are designed to perform and conceal in the field. Honda HRC Progressive items give fans the opportunity to wear the same trackside gear as the team and riders, with Honda Gold Wing apparel rounding out the lineup.
As the 2025 race season wraps up, TrueTimber is also proud to release a limited-edition commemorative T-shirt celebrating Jett and Hunter Lawrence’s incredible 1-2 finishes in the AMA Motocross and SuperMotocross series. Supplies are limited, and the exclusive design gives fans a chance to own a piece of racing history while showing their support for the Honda HRC Progressive team.
With this new fall collection, TrueTimber continues to lead in the outdoor apparel market while reaching Honda customers who share a passion for the outdoors. TrueTimber and Honda co-branded apparel is available now through the online store and at local participating Honda powersports dealers across the nation.
To learn more about the entire TrueTimber product line, and to see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
Media Contact: Will Ireland
TrueTimber
will.ireland@truetimber.com
About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be the World’s Best-Selling Camo. For more information about TrueTimber, visit TrueTimber.com.
About Honda Powersports
Honda began motorcycle sales in America in 1959, and today, offers a full range of Honda motorcycles, scooters, all-terrain vehicles (ATVs) and side-by-sides in the U.S. Innovative technology always has been a Honda trademark, showcasing pioneering engine and chassis design that has set the standard for excellence for more than 65 years. Honda also has announced plans for battery-electric powersports products. Honda Powersports products have been built in America for 45 years and today, all Honda side-by-sides and ATVs are made in America at Honda manufacturing plants in Timmonsville, SC and Swepsonville, NC, using domestic and globally sourced parts. Learn more at https://powersports.honda.com.
More information about Honda is available in the Digital FactBook.
