Through a longstanding partnership beginning in 2010, TrueTimber® is proud to be the propriertary camo brand at Cabela’s. This partnership offers Cabela’s customers a variety of TrueTimber®’s most popular camo patterns on a variety of apparel and gear. Additionally, a large portion of products sold at Cabela’s including the Cabela’s Instinct and Northern Flight product lines are designed, sourced and manufactured by TrueTimber®.