INMAN, S.C. – February 26, 2026 – TrueTimber, the world’s best-selling camo brand and a proud sponsor of Honda HRC Progressive, elevated its partnership during Round 7 of the AMA Supercross Championship in Arlington, Texas, with a special activation tied to the Military Appreciation round. Building on the longstanding relationship between Honda and TrueTimber, the collaboration featured custom SKDA dirt-bike graphics showcasing TrueTimber’s Viper Snow camo pattern.
In addition to the custom bike graphics, TrueTimber provided matching Viper Snow camo apparel for riders and team personnel throughout the weekend, extending the Military Appreciation theme beyond the track and into team appearances and fan interactions. Veterans invited to Friday’s Media activities were able to meet riders, explore the race bikes featuring the exclusive graphics and engage with the team ahead of race night.
“Partnering with Honda HRC Progressive for this Military Appreciation round was a meaningful opportunity to highlight the people who serve while showcasing what our patterns can do beyond the outdoors,” said TrueTimber CEO Rusty Sellars. “The Viper Snow graphics created an unforgettable look for the bikes, and seeing the riders, staff and veterans come together around this activation made the weekend even more special.”
The Arlington round served as a platform to recognize and celebrate the service of military members and veterans, with the custom Viper Snow graphics delivering a bold, unified look across the Honda HRC Progressive race bikes. The white camo pattern provided a striking visual presence under the stadium lights while reinforcing the shared values of dedication, performance and resilience that connect the motorsports and military communities.
This AMA Supercross round was a standout night for Honda HRC Progressive, with impressive performances across both categories. Hunter Lawrence secured his first career win in the 450SX class, marking a milestone victory. In the 250SX East opener, Jo Shimoda had a strong second-place finish in his return from a neck injury. In partnership with TrueTimber, Honda HRC Progressive continues to demonstrate its competitive strength and commitment to performance.
The collaboration reflects the continued evolution of TrueTimber’s partnership with Honda, which has spanned multiple initiatives across racing, outdoors and lifestyle activations. By integrating performance-driven camo patterns into the fast-paced Supercross environment, the brands continue to push creative boundaries while connecting with new audiences.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
Media Contact
Anne Stuart Cox | The Murray Road Agency
annestuart@murrayroadagency.com
About TrueTimber
Founded in 2005 and headquartered in Inman, South Carolina, TrueTimber has become a leader in developing hyper-realistic, performance-driven camouflage patterns and the apparel and accessories built around them. Each TrueTimber pattern is created through extensive field research, advanced imaging, and rigorous testing to ensure it blends naturally into the environments hunters and outdoorsmen encounter most. That same commitment to innovation carries through to the brand’s full line of apparel and gear, which is designed for durability, comfort and reliable performance in the field. TrueTimber products are available at retailers across the United States and Canada, contributing to its position as The World’s Best-Selling Camo. For more information, visit TrueTimber.com.
About Honda Powersports
Honda began motorcycle sales in America in 1959, and today, offers a full range of Honda motorcycles, scooters, all-terrain vehicles (ATVs) and side-by-sides in the U.S. Innovative technology always has been a Honda trademark, showcasing pioneering engine and chassis design that has set the standard for excellence for more than 65 years. Honda also has announced plans for battery-electric powersports products. Honda Powersports products have been built in America for 45 years and today, all Honda side-by-sides and ATVs are made in America at Honda manufacturing plants in Timmonsville, S.C. and Swepsonville, N.C., using domestic and globally made parts. Learn more at https://powersports.honda.com.
More information about Honda is available in the Digital FactBook.
