Inman, S.C. (February 22, 2016) – TrueTimber Outdoors will be rolling into the Atlanta Motor Speedway fan zone in a big way. The company’s partners Rusty Sellars, Johnny Morris and Dale Earnhardt Jr. announced today an alliance with Speedway Motorsports Inc. (SMI) that includes the setup of a TrueTimber-branded merchandise rig at several NASCAR events, beginning this weekend at Atlanta.
A product innovator of realistic camouflage patterns that offers better concealment and versatility in the outdoors, TrueTimber will roll out a 53-foot-long trailer serving as a premier retail outlet for TrueTimber line of hunting and lifestyle apparel. Decorating the sides of the rig are the new Kanati and the bestselling High Tech Concealment camouflage patterns. The vehicle also carries the likeness of Earnhardt Jr., the face of TrueTimber Outdoors, and features Dale Jr.-branded merchandise.
“We are extremely excited to be working with the team at SMI,” said TrueTimber Outdoors CEO Rusty Sellars. “Together we are executing our grass roots marketing strategy to build the TrueTimber brand and we’ve created an environment for our customers to access unique products only available in the rig.”
The TrueTimber Outdoors rig begins its tour in the fan zone at Atlanta Motor Speedway on Feb. 26th and continues through Feb. 28th in conjunction with the Folds of Honor Quick Trip 500. It will be featured at other SMI locations and outdoor consumer shows across the Southeast.
Don Hawk, Sr. VP of Business Affairs of SMI commented, “We at SMI are very excited about the relationship with Rusty, Dale and Johnny and the tremendous opportunity to represent TrueTimber Outdoors at all 8 of our SMI Speedways and many other events across the USA.”
About TrueTimber Outdoors: TrueTimber is based in Inman S.C and founded by Rusty Sellars, his wife, Paige, and their sons Hunter and Cody. TrueTimber products are available across the US and Canada at truetimber.com, the JR Nation Retail Store, the JR Nation online store, Bass Pro Shops, NASCAR.com and other outdoor retailers. In 2015 the Sellars family joined forces with Johnny Morris of Bass Pro Shops and Dale Earnhardt Jr. and the partnership continues to drive new opportunities for growth.
About Speedway Motorsports Inc: Speedway Motorsports, Inc. is a leading marketer, promoter and sponsor of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller- scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. For more information, about the company, please visit the Speedway Motorsports website.