TrueTimber® Brings Popular Camouflage and Performance Apparel to Pocono Raceway

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TrueTimber® Brings Popular Camouflage and Performance Apparel to Pocono Raceway

INMAN, S.C. – July 27, 2018– TrueTimber is showcasing some of the brand’s most popular performance apparel and ultra-realistic camouflage patterns this weekend at the Pocono Raceway in Pennsylvania. Race enthusiasts attending the Gander Outdoors 400 Monster Energy NASCAR Cup Series race are invited to stop by the TrueTimber trailer in the souvenir hauler area from Friday, July 27 to Sunday, July 29. A wide variety of TrueTimber and partner products, apparel and accessories will be available for purchase all weekend long.

Co-branded with Mountain Dew and prominently displaying Dale Earnhardt Jr., the TrueTimber trailer gives fans a can’t-miss opportunity to browse and buy some of the latest gear offerings. The trailer is packed with apparel featuring a number of popular camouflage patterns, including the bestselling Kanati—utilizinghigh-fidelity digital photography and groundbreaking technology to capture the truest colors, details and silhouettes. With products to meet the performance needs of countless outdoor pursuits, the selection inside the TrueTimber trailer gives visitors ample options for hunting, fishing, hiking, lounging, cheering and more.

Fans at the Pocono Raceway this weekend can get their hands on one of TrueTimber’s top-selling items—the Performance 1/4 Zip. Bringing a whole new level of comfort and style to the outdoor apparel lineup, the 1/4 Zip features a comfortable interior for easy wear and is the perfect companion for hunting, camping, fishing, outdoor sporting events and more. With an easy-on, easy-off quarter-zip design, the garment is ideal for layering and enjoying a night outdoors, at the track or on the town.

Attendees can also catch a glimpse of the TrueTimber logo on Martin Truex Jr.’s visor during in-race closeups. Truex Jr. is an avid fisherman and outdoorsman and enjoys chasing bass and bowhunting whitetails when not on the track. He will showcase the TrueTimber logo on his helmet at every race for the remainder of the 2018 Monster Energy NASCAR Cup Series.

More information about the entire TrueTimber product line and available patterns can be found at Fans are encouraged to follow TrueTimber on Instagram, Facebook and Twitter to get details about future stops.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit

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