TrueTimber® Announces New Apparel and Exclusive Show Specials at 2019 ATA Show

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TrueTimber® Announces New Apparel and Exclusive Show Specials at 2019 ATA Show

INMAN, S.C. – January 8, 2019 – TrueTimber invites archery and bowhunting trade professionals to visit the TrueTimber booth (#3055) at the 2019 Archery Trade Association (ATA) Show to see a full suite of high-performance apparel and over 75 brand-new products, including a highly anticipated expansion of the popular TrueSuedeseries. TrueTimber booth visitors can also take advantage of exclusive show specials during the event. New dealers who place an order of $2,500 or more onsite will be entered in a drawing to win a Rambo electric bike in TrueTimber Viper Western.

“We’re proud to offer a wide range of apparel in TrueTimber’s ultra-realistic camouflage patterns,” said TrueTimber CEO Rusty Sellars. “This year at the ATA show, we’re showcasing more than 75 new products we’ve developed internally here at TrueTimber. These new offerings are born from our knowledge, experience and patented technologies. They will significantly add to our high-end, yet affordable, apparel. One of our most exciting announcements is the expansion of our TrueSuede series. For years, we’ve demonstrated that premium apparel doesn’t have to cost an arm and a leg, and this expanded line is physical proof.”

Waterproof Breathable Series

TrueTimber has recreated quiet, weather-protective outerwear with the introduction of their TrueSuede Waterproof Breathable series. Incorporating industry-leading TrueSuede fabric for the utmost in durability, comfort and undetectability, this new line of waterproof breathable outerwear also features TrueLoftinsulation to keep the wearer ultra-warm. This dynamic combination of premium features helps redefine cold-weather protection to meet the demands of the technical sportsman. This incredible new line of Waterproof Breathable TrueSuede includes the Banff Flats Bib, the MeritorParka and the TryFalconPant.

Tri-BarrierHigh Pile Series

The Tri-Barrier High Pile Series is incredibly quiet, versatile and affordable hunting gear. This extensive line incorporates TrueSuede Tri-Barrier high-pile material in seven styles of weather-protective, intensely quiet gear. Each piece is designed to meet the distinct needs of outdoorsmen and women across the entire spectrum of seasons, conditions and hunting styles. It’s the ideal system for any hunting activity where weather protection is a must-have but absolute quietness is just as important. Products in the Tri-BarrierHigh Pile Series include the NioRadaPullover, RedMesaVest, BowKnife Hoodie, NeeshaFallsParka, ShokaneyPant, WolfThornParka and QuanistanBib.

Lightweight Series

The famous TrueSuede is now available in lightweight apparel options for early hunting seasons and active lifestyles. The Lightweight Series delivers warmth and function by incorporating TrueSuede fabric into a shirt and six-pocket pant combo. Whether the wearer is chasing turkey, early season whitetail or western elk, the AkokeekShirt and Elk SpringsPants are ideal options.

The ATA Trade Show is the archery and bowhunting industry’s largest show and is expected to draw more than 9,000 retailers, buyers and media representatives this year. The 2019 event will be held in Louisville, Kentucky, January 10-12.

More information about the entire TrueTimber apparel line and available products and patterns can be found at 

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit

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