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TrueTimber® Announces First-Ever ICAST Attendance to Showcase New Fishing Line

INMAN, S.C. – July 5, 2018 – TrueTimber invites attendees of ICAST, the world’s largest sportfishing trade show, to visit the TrueTimber booth (5446) to see an assortment of performance gear in some of the company’s most sought-after camouflage patterns. Exhibiting at the show for the first time, TrueTimber is pleased to showcase an exciting new product line designed specifically for the fishing and outdoor community. Attendees can also discuss licensing opportunities and meet professional bass angler and TrueTimber brand ambassador Edwin Evers.

“ICAST is one of the most important trade events in the recreational fishing industry, and we’re excited to be exhibiting for the first time in our company’s history,” said TrueTimber CEO Rusty Sellars. “As we prepare to formally debut our fishing product line, we see this as an incredible opportunity to meet with trade professionals and begin introducing our products to the industry. We’ll be displaying several photorealistic camo patterns, including the soon-to-come Viper Aqua and new Rift—which has already begun to roll out to our partners. Plus, with an appearance by pro angler Edwin Evers, it’s shaping up to be a big event for TrueTimber.”

Edwin Evers

Evers is a 11-time Bassmaster Elite Series Pro, two-time Major League Fishing winner and the 2016 GEICO Bassmaster Classic champion. During his professional career, he has placed in the top ten in 63 Bassmaster tournaments. Now entering his 21st season as a professional angler, Evers is on track to compete in several B.A.S.S. tournaments and three Major League Fishing tournaments by the end of the year. He is also an avid outdoorsman and hunter, primarily hunting deer, turkey and waterfowl.

ICAST 2018 will take place at the Orange County Convention Center in Orlando, Florida on July 11-13. Evers will be available to meet attendees at the TrueTimber booth on Wednesday from 2-3 p.m. and Thursday from 10-11 a.m.

More information about the entire TrueTimber product line and available patterns can be found at For attendees unable to attend ICAST this year, TrueTimber will be posting behind-the-scenes content on all social media pages during the event. Follow TrueTimber on FacebookInstagram and Twitter.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit

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