TrueTimber was founded in 2004 by Rusty and Paige Sellars. Their idea of starting a camo company came from necessity. They owned and operated a successful fabric wholesale and printing operation for ten years when the trouble of filling orders for camouflage fabric in small runs became too much of a hassle. In 2004 Rusty drawing on his experience as an avid hunter and printing knowledge set out to design his own camo pattern. Rusty hit the woods with a digital camera in hand to try and capture the true color, detail, and images of nature. Since that day TrueTimber has grown to fill a 250,000 sq ft facility on a 74 acre compound. Using the foundations of detailed camo patterns, quality printing, easy licensing agreements, with reasonable pricing TrueTimber has rapidly obtained both retail and licensing partners. Although we work and strive every day to reach the top of the camouflage market we never forget to: Remember who got you there, remember to make the products for hunters, and to conduct our business with honesty and integrity.